Client

Capella University

Problem

How could Capella emphasize the fact that earning a degree doesn't have to put a stop on your everyday life?

Executions

Digital, Radio, Social, TV

Live and learn. When did that become such a bad thing? When it comes to being an adult learner, it’s actually quite the opposite.

Having the flexibility to live your life to the fullest while earning an advanced degree is exactly what Capella University could promise to adult learners, where traditional higher-education institutions couldn’t. So it was the perfect campaign platform for our 2017–18 work.

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We used a split-screen visual treatment to showcase scenes of students living their lives & earning their degrees side-by-side—helping to highlight Capella’s award-winning FlexPath™ learning format, which focuses on the balance and flexibility that adult learners need with their education so that they can continue to advance their careers without compromising their everyday.

TV, digital, and radio assets all told the stories of moms, dads, millennials, nurses, and teachers of the world who want enhance their lives by learning without sacrificing their living. Because Capella firmly believes you shouldn’t have to. And we couldn’t agree more.

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