How could Chili’s reignite brand love in a crowded category of consumers hungry for value and authenticity?


Branding, Digital, Social, TV

Chili’s practically invented casual dining in America, giving people a vibrant alternative to both white linen tablecloths and fast food. But Chili’s was no “concept” restaurant conceived in a boardroom; it’s a brand with deep roots, founded by real people who set out to eat good food with good friends, and to share that type of dining experience with the world.

Since 1975, Chili’s has been the place to kick back — and kick it up a notch — with those who know you best. Chili’s. Chilin’ Since ’75.


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