Dunkin' Donuts


How could we leverage second-screen behavior?


Digital, Social, TV

We launched #DunkinReplay, our first-ever Vine-centered integration with our ESPN Monday Night Football relationship.

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Every Monday, we recreated the best play of the first half with Dunkin’ products in our Vine studio. And it’s turned out to be something that people not only loved, but looked forward to. The program garnered attention, won a Clio, and took home an Adweek Media Plan of the Year.

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