Dunkin' Donuts


How could we leverage second-screen behavior?


Digital, Social, TV

In the National Football League, the difference between victory and defeat is a split second. 

That’s why we created “Dunkin’ Replay”, to take the biggest plays in Monday Night Football and re-create them in real-time using Vine. Dunkin’ Replay partnered with ESPN Monday Night Football, and was our first-ever Vine-centered integration.


Every Monday, we recreated the best play of the first half with Dunkin’ products in our Vine studio. And it’s turned out to be something that people not only loved, but looked forward to. The program garnered attention, won a Clio, and took home an Adweek Media Plan of the Year.

  • 3,000 new followers
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