Client

Dunkin' Donuts

Problem

How could we leverage second-screen behavior?

Executions

Digital, Social, TV

In the National Football League, the difference between victory and defeat is a split second. 

That’s why we created “Dunkin’ Replay”, to take the biggest plays in Monday Night Football and re-create them in real-time using Vine. Dunkin’ Replay partnered with ESPN Monday Night Football, and was our first-ever Vine-centered integration.

Dunkin

Every Monday, we recreated the best play of the first half with Dunkin’ products in our Vine studio. And it’s turned out to be something that people not only loved, but looked forward to. The program garnered attention, won a Clio, and took home an Adweek Media Plan of the Year.

  • 3,000 new followers
  • 198,000 replies
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