This year, Dunkin’ Donuts, Hill Holliday, and Trilia set off to own National Donut Day by launching a series of first-to-market technologies, dominate social media and increase restaurant sales as a result.
We partnered with new and existing technology platforms to engage our core audience. Dunkin’ was the first brand to integrate with Microsoft’s chatbot Zo on Facebook Messenger where users discovered, through AI, what kind of donut matches their personality. On Waze, high-impact takeovers encouraged drivers to travel to their nearest Dunkin’ Donuts restaurant with a new, first-of- its-kind, donut location pin. For the first time ever, Dunkin’ restaurants displayed trending donut conversation from Twitter and Instagram users on menu boards nationwide.