Let’s Go Frontiering

“Let’s Go Frontiering” re-vitalized Frontier Fiber Internet with a new purpose, look, and vision for the future. It was based on the human desire to unlock what’s possible, today and tomorrow from the internet for you and your home. The idea grabbed your attention through the celebration of people realizing the potential of fiber technology to do things never seen before. We designed it to awake your senses and think beyond your present internet experience.

Footage of man on a basketball court dribbling very fast. A super over the video reads "The world's fastestt dribbler presents fiber's faster upload speeds." Voiceover says "Uncable yourself. Get Frontier Fiber internet."

Footage of man sitting at table working quickly solving a rubik cube. A super over the video reads "The world's fastest rubik's cube solver presents fiber's faster upload speeds." Voiceover says "Uncable yourself. Get Frontier Fiber internet."

Un-Cable Yourself

“Uncable Yourself” leveraged a simple insight. We all hate our cable internet. No matter who you are, when you are not held back by tired cable internet solutions of yesterday, but instead powered by Frontier Fiber Internet Solutions, you can unlock what’s possible, today and tomorrow.

Footage of an awkward family dinner where a boyfriend is meeting parents for the first time. The dad judgily says to the boyfriend that he has heard that he has cable internet. The rest of the family is in awe as the promote Frontier Fiber. Super animates as electric pop music plays: Uncable Yourself. Get Fiber Internet. Frontier logo animates.

Footage of a group of people sitting around a living room chatting. There's a moment of awkwardness when we discover that one of the women still has cable TV. Voiceover and super: "Unable yourself.Get faster internet speeds with Frontier Fiber. Two gig plus $200 on us. Frontier."

Footage of a couple approaching and introducing themselves to a man sitting on a bench. Voiceover says "Time to move on. Uncable yourself. Get faster upload speeds with Frontier Fiber 2 gig, plus get $200 on us." Ends with frontier logo.

Footage of teenage boy and girl sitting on couch talking while watching TV. There's a moment of awkwardness when we find out that the girl has YouTube TV and Frontier Fiber and the boy has cable. Voiceover and super: "Make your move. Unable yourself.Get Fiber Internet with YouTube TV and save up to $400 your first year from Frontier."

Real Gamers Get It

Frontier Fiber internet is at least 25X faster than cable. When it comes to speed for uploads and downloads, nothing beats fiber internet. For most of us, we already think the internet is fast, but to gamers, speed wins. Gamers are notoriously skeptical of advertising and offers, especially around technology. To game gamers interest in Frontier Fiber, we created an authentic social campaign that brought popular games gamers play to life by re-creating scenes in the real world(IRL). The average Joe won’t get it, which is why real gamers do.