Most consumers believe a no-contract plan for their mobile device means getting an inferior phone, less data, and slower speeds.
As a no-contract carrier, Simple Mobile’s sales had softened as the number of direct competitors has steadily increased.
However, there was a growth opportunity among Millennials -- they have high expectations from their mobile service companies, but don’t want to get locked into a complicated contract with their carrier or overspend for those services.
We tapped into these expectations and created a campaign that assured our audience they could get a great phone and uncomplicated, lightning-fast service free of long term contracts.
But only if they ditched the old, and went with the simple.