In a new partnership with Smucker's, we needed to differentiate consumer-packaged goods from the Dunkin' restaurant brand.
To do this, we created a complimentary look and feel that brought new life, while still standing uniquely separate as an "at home" experience.
The new branding included TV spots and a newly designed website, highlighting all of the key aspects of the campaign. The homepage design used a unique grid system and responsively scaled up and down beautifully on all screen sizes. Along with the new look and feel, we launched a new site experience, optimization techniques, and a new design system philosophy. The final result — a first-of-its-kind store locator, the fastest-loading site they've ever built, and a scalable design solution that launched ahead of schedule.
increase in page views
increase in time spent on the page
increase in clickthroughs