Client

Strayer University

Problem

How can we position Strayer as an innovative leader in the highly competitive education category?

Executions

Digital, Social, TV, Video

“Out With the Old School” initially launched as a campaign that juxtaposed outdated forms of education against Strayer University’s more innovative offerings.

But “Out With the Old School” doesn’t only have to be about making fun of obsolete education. It can be about letting go of old ways of thinking, old ways of feeling, and old ways of doing that just don’t get the job done anymore. This evolution of the campaign focused on the way the university brings “new school” to life without pushing off against “old school.” It’s both a celebration of Strayer’s mindset and that of their students.

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