The Partnership for Drug-Free Kids


How do you help teens to rise above the negative influences they’re facing every day?


Digital, OOH, Print, Social

#WeGotYou launched as an integrated campaign that spoke openly and honestly about the negative influences teens face, all in emojis. 

We anchored it in a mobile-only web experience (teens live on their phones so our campaign did too) and filled the site with content they could use to continue the conversation in their own social feeds. And in the end, #WeGotYou not only got teens to talk with us about negative influences, it got them to talk to each other too. 

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