Client

The Partnership for Drug-Free Kids

Problem

How do you help teens to rise above the negative influences they’re facing every day?

Executions

Digital, OOH, Print, Social

#WeGotYou launched as an integrated campaign that spoke openly and honestly about the negative influences teens face, all in emojis. 

We anchored it in a mobile-only web experience (teens live on their phones so our campaign did too) and filled the site with content they could use to continue the conversation in their own social feeds. And in the end, #WeGotYou not only got teens to talk with us about negative influences, it got them to talk to each other too. 

View all work from The Partnership for Drug-Free Kids »

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