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Newsweek gets a Draper-esque makeover for the mad men issue.

Blog Highlights

Smartphones Distract People Away from TV, Mobile Ads Help Bring Them Back

by Ilya Vedrashko | May 16, 2012

To simulate the effect of watching a TV with the mobile phone on, we created a video player that showed two concurrent video streams to a group of 600 online survey respondents divided into three groups.

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Goodnight, Sweet Rose

by Mike Sheehan | April 30, 2012

Rose Castronova was Chief Financial Officer of Hill Holliday's New York office for most of my 18 years at the agency. And I can say without an nanosecond of hesitation, that she was one of the finest human beings to ever call Hill Holliday home.

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Television Is New Media

by Mike Proulx | April 13, 2012

Brands looking to better reach their target audience via “television” must approach it as “new media” – unshackling themselves from decades of planning TV in a similar fashion. A new planning model is needed for modern television and here’s the beginning of one.

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Feed Hungry People

by Rob Rich | April 12, 2012

We’re pretty excited about our new film for Oxfam America. Oxfam wants Congress to stop giving food aid money to special interest groups, and give it to people who need it most. Take a look, share, join the cause.

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From Sponsorships to #socialTV Integrations

by Mike Proulx | March 23, 2012

In the modern era of television, brands must challenge traditional media mindsets and approach TV as a new media. NBC’s fashion star is a great example of branded integrations that create content as advertising.

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Mad Men Talking Mad Men On Newsweek's Live Chat

by Hill Holliday | March 22, 2012

If you’re tuning in to the long awaited season 5 premiere of "Mad Men" this Sunday (and who isn't?), check out the Newsweek / Daily Beast official
"Mad Men Talking Man Men" live chat featuring our own Lance Jensen.

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Project Beacon Partner: ChoiceStream CRUNCH

by Jenna Umbrianna | March 21, 2012

The company’s core business is built on understanding relationships between audiences, context, products. And CRUNCH leverages data, including ChoiceStream’s own unique data set, to inform audience segmentation, ad decisioning, and program optimization.

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