John Hancock gets real. Very real.

Continuing its 30-year legacy of portraying the real-life decisions we all face, John Hancock has launched a new integrated campaign that focuses on the financial challenges that could lie ahead. With an approach that begins on TV or via digital video, and then transitions to HancockNext.com, viewers get a raw, unvarnished look at the highs and lows of life—and how John Hancock can help you be prepared for what may be next. HancockNext.com

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1968

In 1968, Jay Hill, Alan Holliday, Jack Connors and Steve Cosmopulos founded an agency in Boston based on the principle that creativity could drive business. Forty five years later, we're still operating on that very same premise, albeit with a few more people. Today, there are more than 900 of us who work at Hill Holliday. Together, we are the 13th largest ad agency in the United States. It's very nice to meet you.