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To simulate the effect of watching a TV with the mobile phone on, we created a video player that showed two concurrent video streams to a group of 600 online survey respondents divided into three groups.

Rose Castronova was Chief Financial Officer of Hill Holliday's New York office for most of my 18 years at the agency. And I can say without an nanosecond of hesitation, that she was one of the finest human beings to ever call Hill Holliday home.

Brands looking to better reach their target audience via “television” must approach it as “new media” – unshackling themselves from decades of planning TV in a similar fashion. A new planning model is needed for modern television and here’s the beginning of one.

We’re pretty excited about our new film for Oxfam America. Oxfam wants Congress to stop giving food aid money to special interest groups, and give it to people who need it most. Take a look, share, join the cause.

In the modern era of television, brands must challenge traditional media mindsets and approach TV as a new media. NBC’s fashion star is a great example of branded integrations that create content as advertising.

If you’re tuning in to the long awaited season 5 premiere of "Mad Men" this Sunday (and who isn't?), check out the Newsweek / Daily Beast official
"Mad Men Talking Man Men" live chat featuring our own Lance Jensen.

The company’s core business is built on understanding relationships between audiences, context, products. And CRUNCH leverages data, including ChoiceStream’s own unique data set, to inform audience segmentation, ad decisioning, and program optimization.