Good morning, Sunshine.

A few moments ago, Facebook announced its long-awaited location-based product: Facebook Places. With such an active mobile user-base (over 150 million users), what will this mean to existing Location-Based Social Networks (LBSNs) like Foursquare? Will Facebook bring the concept of “checking-in” mainstream?

Brands enamored by social media for its perceived ability to generate word-of-mouth (WOM) should take a closer look at the real drivers of customer referrals. Human relationships matter and big brands might take a few lessons from local businesses on how to amplify brand loyalty.

One of the benefits of working in advertising, besides the short hours and the lavish cocktail parties every day at 3 pm, is the fact that we are living in the future. If it’s digital, social, technological, or just plain new, chances are we’re on top of it, and finding ways to use it. So by default, a lot of this stuff is second nature to us. It’s not that way with everybody, though.

Advertisers often struggle over what benchmarks to use or whether benchmarks are even relevant. Here’s what we did to provide accountability and justify the expenditure.

The season premier of Mad Men made us dust off our family album.

Our interns trimmed nearly half a mile of weeds along the edge of Charles River continuing the agency's tradition of community service during the Intern Volunteer Day.

As you know, Steve Carell, our former hero, who grew up enjoying these very meals that he deserted Wednesday evening, will no longer be dining at Chili's.