Footwear Brand Invites Sundance Attendees to Virtual Reality Hike

With the help of Oscar-winning visual effects/content studio Framestore (known for work on the film Gravity) and advertising agency Hill Holliday, Merrell will treat attendees to an Oculus Rift experience it calls TrailScape in support of the launch of its new hiking boot, the Capra.

This project is the first commercial in-motion Oculus Rift experience where the user will be able to walk around wearing the headset with motion capture technology. The experience will transport people to a basecamp in the mountains where they’ll balance along rock ledges and traverse a suspension bridge between peaks, aligning with the product. Read more…

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