If you write better headlines than this,
maybe you should apply for a job.

I am a bona fide creative mind with a balanced left/right brain.  I’ve gotten good at challenging (read: picking debates) with colleagues and friends.  One of which, about a year back, revolved around the merits and downfalls of the once popular and pre-Yahoo! acquisition bookmarking service, del.ico.us, and the need for it to evolve to the next level or just die off slowly.

For the first time in over 70 years, television has an instant feedback loop because of social media. “Social TV” gives brands the ability to get real-time reactions to their TV spots as they run. The question is, what do they do with this data?

About a month ago, Facebook began to roll out Timeline, which was touted to users as an "easy way to rediscover the things you shared." This week, the second layer of this platform shift began to take shape, as some 60+ new social apps were introduced into the ecosystem.

These "frictionless sharing" apps, as they’re called, are designed to allow passive sharing of user actions as they are generated. Watch a movie, click a link, listen to a song, and it’s automatically shared to your timeline.

Join us on February 27, 2012 for our second annual TVnext summit -- a daylong event that brings together top industry luminaries who are defining television’s future.

Recently, I did the unthinkable. I methodically culled my list of Facebook friends, removing high-school classmates, old girlfriends and one-time acquaintances by the dozens. I didn’t hide them from my newsfeed; I didn’t move them into special lists. I deleted them. I deleted 168 of them.

And it felt fantastic.

With less than 8 weeks until Social TV hits bookstores, check out what five industry thought leaders have said after previewing the book.

With the holidays at our doorstep, connected TV devices seem to be more popular gift considerations than ever before. But there are quite a few choices. Here’s a some info to help with your decision.