"There’s not a perception of 'Yahoo’s going down the tubes and we can’t spend with them.' It’s just that we’ve shifted how we’re spending." Katie Ashafa VP, Director of Platform Media
It’s not a big surprise that Marissa Mayer has failed to resurrect Yahoo. When the celebrated Google executive took over the web’s most iconic basket case in 2012, the odds were stacked against her. Turning around any company is difficult; turning around a tech company is nearly unheard-of. There’s just one example everyone can think of — Apple — but that effort took nearly a decade to show results, and anyway, if your requirement for success is to be like Steve Jobs, good luck to you. Read more…