iconic brand

Since 1968, Hill Holliday has been committed to one purpose. Understanding the value of iconic brands and how to build them.

In today’s world, Attention Share=Market Share And, iconic brands gain a disproportionate share of attention that yields the dollars and growth companies seek.

We see ourselves not as an agency, but a growth design company, fueled by creativity.

The Work

Frontier

The Fiber Internet Provider emerged from bankruptcy and was ready to come out of the gate with a new brand.

SEE Frontier WORK

Boar's Head

To reverse the migration of Millenials  towards pre-packaged products, Boar’s Head upped the culinary value of the deli counter.

SEE Boar's Head WORK

Fireball

Fireball is consistently at the forefront of trends. To gain Generation Z’s attention we sought to create cutting-edge experiences to engage them.

SEE Fireball WORK

BMW MOTORRAD USA

BMW Motorrad’s market share in the U.S. was less than 5%. Our goal: infiltrate the cultural conversation within the biking community and build credibility in this Harley-dominated market. 

SEE BMW MOTORRAD USA WORK

VALVOLINE

Valvoline solidifies its value in people’s lives by helping them overcome Oil Changexiety.

SEE VALVOLINE WORK

The Zebra

As a new fintech in the insurance category, The Zebra needed to create immediate attention to their brand and the insurance aggregator category as a whole.

SEE The Zebra WORK
The Work

Frontier

The Fiber Internet Provider emerged from bankruptcy and was ready to come out of the gate with a new brand.

SEE Frontier WORK
Humble Hungry Human

WHO WE ARE

We think. We execute. We challenge. We dare. We work from home. From the couch. From the beach chair. From the park. From anywhere that has WiFi. This is Hill Holliday. We chose to be triangles, hexagons or any shape that’s not a square. This is a place that welcomes everyone.

MEET THE LEADERSHIP

WHAT WE DO

Our focus is solely on how best to break through the noise and grab attention across the entire customer journey.

  • brand design
  • experience design
  • system design
  • technology design
  • innovation design
  • Decision Science
  • Media
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FORMULA FOR ATTENTION SHARE

Strayer

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