Bank of America has long been a valued client, and while they have always demonstrated a healthy appetite for the bold and innovative, absurd irony and rock stars were not something generally applied to the creative strategy on a regular basis. Knowing that our current campaign for Preferred Rewards, which asked people to “get used to getting more,” had helped firmly establish the program, and recognizing the strength of the brand, we realized we had a fresh opportunity to do something a bit unexpected. Enter rock legend Billy Idol and acclaimed director Christopher Guest, who helped us create a buzzworthy video campaign to elevate the benefits (hint: more, more, more) of the Preferred Rewards Program in a unique and memorable way. The result was a hilarious collection of content designed to be consumed and shared across multiple channels. You can read “more” about the campaign here in Ad Age.