Sweethearts Candy Celebrates Elderly Gay Couple's Marriage in New Campaign
"We just kind of rolled the camera and let them tell their story." Michael McGee CEO, NECCO

Necco, the candy maker best known for their Sweetheart confections, has launched a new marketing campaign to celebrate the candy’s 150th anniversary. An elderly gay couple from Texas is the centerpiece of the company’s attempt to modernize the definition of “sweethearts.”

The couple, Jack and George, have been together for 55 years and they tell the story of their love and relationship in a video posted on the Share Your Sweet Story website. Consumers are invited to share their own stories “of sharing, love, friendship and words from the heart” on the site and can win $5,000.