You know you’ve designed a good virtual-reality experience when people emerge with knees trembling and mouths smiling. At Sundance 2015, we helped Merrell create #TrailScape – an immersive journey that transported people to a virtual Merrell basecamp in the mountains. They balanced along rock ledges and traversed a suspension bridge between peaks, inspiring them to connect with the awe of the outdoors. #TrailScape was the first commercial in-motion Oculus Rift experience that allowed the user to explore freely while wearing the headset with motion-capture technology. It’s been nominated for several awards, including the One Show and the ADC.