We developed a streamlined strategy in which we’d drive donations in the same channel where we introduced our audience to SPOT — the online payment platform Venmo. The idea was simple: Take over the Venmo feed by “spot”ing your friends $5 and asking them to pay it forward to our spot.boston Venmo account. This helped the effort spread virally, as people not only engaged their friends in donating, but also in sharing their donation in their news feed. With hundreds of donations, we drove thousands of dollars in donations for SPOT, and made a big splash as one of the first non-profits to accept donations through this new platform.