Client

Problem

How could Dunkin’ own 
the conversation around Valentine’s Day and increase share of voice?

Executions

Digital, Social

Dunkin

We built content for each social channel that leveraged unique platform features in new and exciting ways, to help users celebrate their love of all things Dunkin’. Our national TV spot was paired with Snapchat geofilters, social content, custom iMesssage stickers, and captivating online videos.

Stickers
  • 59 million total impressions
  • 38% increase in social media mentions
  • 100,000+ emoji keyboard downloads
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