Dunkin' Donuts


How could Dunkin’ own 
the conversation around Valentine’s Day and increase share of voice?


Digital, Social

Valentine’s Day is all about celebrating love, so what better way to engage loyal fans than by showing them a little love too? 

At Dunkin' Donuts, we used Valentine’s Day to celebrate loyalty to the brand by giving the fans special experiences. Our goals were to increase the previous year's impressions and interactions at a more efficient cost.

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We built content for each social channel that leveraged unique platform features in new and exciting ways, to help users celebrate their love of all things Dunkin’. Our national TV spot was paired with Snapchat geofilters, social content, custom iMesssage stickers, and captivating online videos.

  • 59 million total impressions
  • 38% increase in social media mentions
  • 100,000+ emoji keyboard downloads

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