How could we create awareness about a once-monthly treatment option for the always-searching caregiver?


Digital, Print, Social

Most people don't understand what life is like when someone in your family has a rare and complex disease like SJIA. 

The "Today" campaign emphasized the importance of patients remembering that they are not alone. The campaign included a new website, point-of-care materials, print ads, and social media.

Ilaris Social And Website
Ilaris Cover
Ilaris Spread 1
Ilaris Spread 2
Ilaris Banners
  • 116% increase in website traffic
  • 1.9% improvement in click-through rates on the branded page
  • 29% improvement in paid search click-through rates
learn more about hill holliday health

related work