Most people don't understand what life is like when someone in your family has a rare and complex disease like SJIA.
The "Today" campaign emphasized the importance of patients remembering that they are not alone. The campaign included a new website, point-of-care materials, print ads, and social media.
- 116% increase in website traffic
- 1.9% improvement in click-through rates on the branded page
- 29% improvement in paid search click-through rates